Apple’s launch of the iPhone 8, iPhone 8 Plus and iPhone X will grab headlines, spur debates over specs, features and pricing and probably extend the use of the Apple Watch, but there’s a lot more to digest.
Here’s a look at everything business pros need to know about Apple’s iPhone event and what it all means.
Don’t be distracted by the hardware. This iPhone event was all about the roadmap, catching up on AI, developing another line and augmented reality. Sure, we’ll all ponder whether the iPhone X at 256GB is worth the $1,149, but what this Apple powwow was about was setting the stage for the future.