Productivity, customer satisfaction and business success are the three key benefits to cloud communications, according to a new study.
Research from analyst firm IDC, which surveyed 805 mid-sized businesses and enterprises around their communications strategy, found companies who use both unified and contextual cloud communications saw a 47% improvement in speed to market for products and services, 42% improvement in customer satisfaction and loyalty, and a 34% reduction in costs.
As is often the case with research such as this, respondents were put into four buckets depending on their journey. Communications ‘powerbrokers’ are at the top of the tree and sophisticated users. This means they use text and voice messaging to automate delivery of notifications and are much more likely to say their communications are effective as a result.