The BBC is no stranger to virtual reality. The research and development division of the media giant has been testing and experimenting with VR and 360 content for over five years. Apparently, there’s something promising in these VR dalliances, because the BBC just announced Reality Labs, their new initiative to take what they’ve learned since their first white paper in 2012 and apply it across the organization.
The first order of business for the new “work stream,” as they refer to it, is to focus on making existing forms of VR and AR content more engaging. In a blog post announcing Reality Labs, BBC R&D said: