Top
image: ben-cotton

Salesforce rolls out new Marketing Cloud integration with Facebook

October 10, 2017

Via: ZDNet
Category:

Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook’s B2B digital advertising channel.

It’s called Salesforce Lead Analytics for Facebook, and as the name suggests, it lets marketers measure the effectiveness of targeted ad campaigns. The system can pull engagement stats from Facebook, Instagram and the Facebook Audience Network and create performance visualizations against key marketing automation metrics.

Read More on ZDNet