HTC to Launch Standalone Vive Headset in China Tied to Viveport Content Store

July 27, 2017

HTC today announced a new variant of its Vive standalone VR headset which is aimed specifically at the Chinese VR market and will tap the company’s Viveport content platform as the official app store for the headset. Meanwhile, in the […]

Investors Spent Nearly $1 Billion On Virtual World Creation Tools In Q2

July 12, 2017

Virtual world creation tools Improbable and Unity Technologies anchored investment in the AR/VR industry in Q2. AR/VR adviser Digi-Capital tracked $800 million worth of investment in the industry throughout Q2. While that sounds like a lot, this amount was centered […]

How to win at virtual reality marketing

June 16, 2017

Category: Innovations, Trends

Low-cost virtual reality viewers — some made out of cardboard — are a minimal investment from consumer standpoint or from a company who would like to distribute their virtual reality experiences themselves. A user already has the hardware in the […]

Cloud Computing

3 Ways the Cloud Is Integrating Online and In-store Shopping Experience

August 10, 2017

Via: VMBlog

Internet marketing has often been seen as a competitor by brick-and-mortar retailers, but over the past few years, the distinction between in-store and online shopping has become increasingly blurred. Half of adult consumers engage in “showrooming” by previewing a product […]

Vendors & Products

VR Testing Firm Fishbowl Expands into Augmented Reality

August 9, 2017

Via: UploadVR

Virtual reality consultancy and testing firm Fishbowl has told UploadVR they have expanded their services to include augmented reality testing. The company produced their first AR usability test with INKHUNTER, an application that allows users to see how a tattoo might look on […]

Cloud Computing

Three smart cloud services that can help keep your business more secure

August 8, 2017

Via: ZDNet

When you hear “cloud,” you probably think of file storage and email, with three big names coming to mind first: Amazon, Microsoft, Google. Smaller players with successful consumer cloud offerings, like Apple and Dropbox, might also hit your radar screen. […]